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Hooligans started off as a small business supplying retail stores in South Africa, but quickly progressed to world wide distribution as consumers tired of unethically mass produced children's clothing.

Social conscience
They have a soapbox about children's clothing manufactured in China, BY CHILDREN! While costs might be much lower, they simply will not succumb to the lure of cheap stuff to raise profit margins. All Hoolies production is done by the Wildlife co-operative in Durban, South Africa. They have a say in the final selling price and a portion of each sales goes to the Wildlife education Trust which was set up to assist their children to further their education.

Guidelines:
No person under 18 years of age is employed by Hooligans; Single Household heads are given preference for employment; Counseling programs and medical assistance for HIV positive staff; Preferential procurement for BEE accredited suppliers; Cotton Single Jersey is sourced from South African mills.